Bet count, average odds, time period and staking method. Without all four, a strike rate means nothing.
A strike rate on its own is meaningless. Sixty percent sounds impressive until you learn the average odds were 1.40, at which point it is a losing strategy. Every strike rate needs its average price attached to mean anything at all.
Four numbers together make a record readable: how many bets, at what average odds, over what period, using what staking method. Remove any one and the picture can be made to look far better than it is, which is precisely why marketing tends to quote one number.
The staking method matters more than people expect. Variable stakes let a single large winner carry an otherwise losing record, so a yield calculated across inconsistent stakes tells you about one bet rather than about the method. Our own published figure uses flat one-unit stakes across every settled pick for exactly this reason.
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MalluSports publishes free predictions and analysis only. We accept no bets, hold no funds, and hold no gambling licence. Every monetary figure shown across this site is virtual and illustrative. Betting carries real risk. 18+ · begambleaware.org